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Andres Sarda

Andres Sarda

Andrés Sardá is a textile engineer who comes from a family deeply rooted in the Catalan textile sector. In 1962 he founded a company for the manufacture of women’s underwear in Barcelona. As Managing Director of his new company, Sardá focussed his efforts on the evolution of new ideas, which, in the context of the time, broke away from everything that had been considered normal up until that moment. From his past experience working in the family business, he knew that it was extremely important to give an international projection to his project. At the same time, his creative personality and advanced way of thinking created a need to break away from stereotypes and transform the aesthetics of women’s underwear. At that time, women’s underwear was designed to be practical, orthopaedic almost, without focussing on the aesthetic design. The resulting underwear was not attractive and women felt compelled to hide their underwear. Andrés Sardá gave importance to the design and image of lingerie, which was not only comfortable and practical but also sophisticated and sexy. His first collections launched the concept of lingerie or Moda Íntima, which proved to be a successful concept that greatly pleased women. This, in turn, positioned his company at the forefront of the market, especially in the high-range product segment.
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